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50 Ways to Derail Real Estate Industry

Friday, May 22, 2015

The National Association of Realtors® is distributing a study it commissioned from the Swanepoel T3 Group which we expect will generate a lot of discussion among its members.  Despite its rather hokey name, Definitive Analysis of Negative Game Changers Emerging in Real Estate or D.A.N.G.E.R Report, the lengthy document is a pretty eyes-open examination of the industry's near-term challenges.  

Author Stefan Swanepoel compiled the report from a review of over 200 reports, surveys, focus group reports, journals and other academic sources coupled with a survey of nearly 8,000 Realtors and face-to-face interviews with 70 CEOs and other senior executives from the largest franchisors, brokerage companies, REALTOR associations, MLS organizations and a variety of large service providers. He cautions his report is not a prediction and the future is not "doom and gloom" but should not be underestimated.  "Change will absolutely happen," he says. 'Some risks or threats identified in this report may build slowly through incremental changes while others might be overnight surprises."


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