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Smaller, Smarter: How Builders are Changing Housing and Courting Millennials

Friday, January 10, 2020

After the housing crash and as the recovery began home builders ratcheted up the size of the homes they were building because the profit margin was higher on larger homes. There was also a lot of competition at lower price points from the numbers of distressed properties for sale. Now they are not only rethinking that strategy but apparently acting to reverse it. Paul Davidson, writing in USA Today, says it is getting easier to find smaller and more affordable newly constructed homes. One builder, Alure Homes, told Davidson that homes priced under $300,000 made up about 50 percent of the company's production last year, up from 20 to 30 percent in the previous six years.

is also getting into the starter home market - but theirs are priced between $300,000 and $500,000.

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